http://theblues.chelseafc.com/america/home.shtml
Chelsea FC have introduced their United States website earlier this week. It featurse a members map that allows fans to interact with each other, fans can upload there photos to the website, chat online, and access the latest news from the club. Chelsea have come to the United States the last four summers and will be coming again in 2009.
The club has secured a number of high-profile columnists to write for the site, including Arash Markazi of Sports Illustrated.com and Jack Bell of The New York Times.
Peter Kenyon, chief executive of Chelsea, spoke about the website saying:
“Fan engagement is important to Chelsea on all levels and we recognize the cultural differences between UK and US fans so content from grass roots to elite level will be delivered in a way that the American fan will relate to more.”
I personally love it as an American that they are trying to get more fans from over here. It seems like they actually want more Americans to become fans, unlike other teams that have never come to the United States like Manchester United and Liverpool who ironically have American owners.
The link to the website is here
http://theblues.chelseafc.com/america/home.shtml
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